Legends Tour Fashion Show
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For the Legends Tour, we unveiled our 2025 sports fashion collection, where innovation met sustainability through rPET fabrics and digital prints. This exclusive event gathered A-list celebrities, from Hollywood icons to legends of Chelsea F.C., Liverpool F.C., Manchester United F.C., and top Formula 1 drivers. Each piece told a story of luxury intertwined with responsibility, setting a new benchmark in sports fashion.
In India, under the esteemed hosting of Jeev Milkha Singh, the Legends Tour became the backdrop for a private fashion show, where our collection of sportswear and accessories was revealed. In addition to the show, we also led the event branding, ensuring that every visual detail—from signage to promotional materials—echoed the same blend of luxury and sustainability. The fusion of fashion and branding painted a picture of style and purpose, making a bold statement that transcended both the world of sports and the environment.